"Digitalization is not technological change. At first, it requires metamorphosis of your business model operational model, and secondly, demands constant root level internally driven improvement and re-evaluation of each and every business practice. Essentially, it is a cultural shift.
If you think digitalization is brought in by implementing a set of technologies on top of your existing ways of doing business, you have unfortunately lost the game."
Digitalization is transforming the decades-old business models from distribution, revenue, delivery & pricing models to sales and marketing. Whether your vision is to disrupt the marketplace or fight back new digital-native competition, it is essential to understand opportunities and their implications. We can help you in creating clear and actionable digital business strategies that can be executed successfully.
We can help you to find the best fit-for-purpose Marketing & Sales technologies that enable you to execute your business vision as planned. You will benefit from our over two-decade experience cross-industry in defining the right MarTech and SalesTech stacks for your specific case.
Marketing & Sales operational transformation is required to put the digital strategies and technologies into active use. Also, we can aid you to enact the culture shift for continuous operational development.
We can deploy our project management experiences to help you to execute the necessary lean & agile projects and programs to realize your Sales & Marketing strategy.
Our partner Luxus employed Forward Advisory to help in Digital Marketing & Sales transformation program for the world's biggest travel technology company. We worked tightly together with our partner Luxus in all stages of the program. Our main responsibilities were:
Our partner Loihde Advisory hired Forward Advisory to help their key client in defining target architecture and acquiring AI/ML-driven Digital Marketing and Sales technology stack. Project included
There are only a few people in the world who understand marketing and technology to the level that Ville does. His knowledge of the tools and how to integrate them successfully has helped my team to deliver large-scale digital transformation. His contribution was a paramount piece to educate, consult and deliver the transformation. He communicated always clearly and provided many solutions throughout the challenging program. His honesty and transparency help the senior management to make better decisions. He is a truly a unique mix of strong skills and a great personality.
Vice President Or Marketing
Ville is a creative and innovative person who understands both the business and technical challenges faced by organizations when establishing a web presence. He is deft at building bridges between departments, and is frank and open about issues. He understands and can design conceptual architectures because he knows what technical elements are needed and how they need to tie together to achieve business goals. He is also an absolute pleasure to work with!
Fractional CDO, DAM Expert & Author
I have had the privilege to work with Ville as a colleague and lately also having him as my client. Ville is a rock-solid professional whose agenda always aims to get the best results delivered by motivating the people he works with to contribute the very best of them. Ville is a true multidisciplinary talent who understands the interdependencies of complex techno-social-economic systems that he deals with. For Ville, there is always another aspect or next step to the challenge at hand to be considered. He takes the bigger picture into account in a systematic and efficient way ensuring that the essence of a solution does not only meet the short-term needs of today but is also ready to accommodate to the requirements of inevitable future evolution - in the first wave. A splendid chap, one might say.
Head of Digital Services
Ville belongs to the rare group of digital marketing professionals who not only deeply understand both the latest business and technology trends and strategies but can also turn that understanding into action. He masters a broad set of tools for facilitating and managing change and has a great collaborative personality that in many cases is in a key position to ensure a successful team performance.
Chief Commercial Officer
I have worked with Ville for almost 5-6 years side by side on business critical programs. I found Ville to be go getter guy who is proactive, doesn't stop short of anything in achieving, insatiable hunger for learning, always ready for challenges, and good knack of getting things done. In short you can trust him to get things done.
Product Management Leader
I've had a chance to work with Ville in various projects over the past six years. Ville is brilliant in seeing the big picture without forgetting the devil in details. Ville is the person of choice if the project is gigantic and stakeholders are counted by hundreds.
Chief Innovation Officer
I have had pleasure to work with Ville for over 1. 5 years now. You rarely meet a person with such a mixture of consumer driven thinking, technical & conceptual skills and great personality. No matter how complex the topic is, Ville can grasp the essential and create actionable plans for project teams to execute. I also want to thank Ville for his fearless promotion for agile practices - he has been the primary factor for establishing the agile way of working for our program team comprising business and development, and he has also promoted the same in larger Nokia IT context. The work has clearly started to bear fruit with good results, and got attention in senior management levels.
Ville is an energetic and positive team builder who knows just about everything there is worth knowing about in the digital space! Ville is a strategic thinker but knows even a rock solid strategy needs a solid implementation to be successful. Ville always breaks down problems to look at what the consumer wants, how business is able to deliver and how business is able to maximize value. The high-standards Ville sets for himself, he expects from this team and colleagues. Having had the pleasure to work with Ville, it is precisely his ability to support and challenge his team and colleagues to better results, which makes working with him inspiring. And Ville does all this always with a grain of good humor!
Advisor, Investor, Board Professional